Wakse's latest launch is donut-shaped wax beans. The beans are infused with notes of golden donuts and melted vanilla glaze. They are a stripless formula, meant for easy, mess-free application. The smooth texture makes the wax beans make for effective hair removal and it is skin-friendly, which is ideal for sensitive areas. It glides on effortlessly, grips the hair, not the skin, and leaves a soft, smooth, and subtly sweet finish.
Wakse launched in the market in 2018 and was founded in 2017. The company leans heavily into scent and texture, using bright colors and playful formats to turn waxing into an experience that is meant to be more enjoyable and less intimidating. The company's ethos is about making waxing more of a treat and less of a chore, with the goal of making hair removal feel more like self-care. The formulas are effective and gentle on the skin and are designed to create a more sensorial experience for the users, who want to feel more luxurious.
Wakse's products include hard wax beans, wax strips, wax bars, hair removal creams, wax pops and an IPL laser. wakse also sells daisy-shaped hard wax beans in soft spring hues, with a floral fragrance.
