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Section: Business > MedSpa

Brochures and takeaway information allow you to stay at the top of patients' minds.

Retaining Current Clients

Learn to develop and employ new strategies to keep afloat in today's economy.

Knowing your audience can help you create marketing materials that specifically target your ideal patient.

Marketing to Make It

Get your practice to the top of the competition with an effective marketing strategy.

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Effective Internal Cross-marketing

Internal cross-marketing between team members in your practice will ensure satisfied patients.

As the father of three daughters, Dayan believes many of the lessons he has learned in his practice have made him a better parent. Photography by Michelle CD Mueller, Michelle CD Mueller Photography

Steven H. Dayan, MD, FACS: A Difference-maker

This top physician's patient-centric approach has led to success and expansion in a variety of fields.

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Practice Marketing, Advertising and PR

Explore the advertising options available for your business.

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Networking, The Client-builder

To keep your practice growing, networking is essential. By getting involved with successful networking groups, developing a defining statement and maintaining the relationships built throughout, you can broaden your business's visibility, marketing and client base at little to no cost.

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Embrace Esthetic Physicians for Greater Financial Rewards, Part I

The first of this two-part series addresses how estheticians can collaborate with physicians to enjoy greater financial benefits.

New Acne Research Website Launched

Aiding scientific researchers by providing raw data numbers focused on acne, www.AcneResearch.org has debuted.

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ASPS Stats Indicate Long-term Growth, Pinpoint Top Minimally Invasive Procedures

With the growth of minimally invasive procedures in the last decade, the American Society of Plastic Surgeons (ASPS) only sees the trend continuing.

Cosmetic Surgery: Not Taboo Anymore

In a survey released by the AACS, the figures show that society is more comfortable talking about cosmetic surgery than ever before.

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Advice for Clients Regarding New Breast Cancer Screening Guidelines

There are several things women can do to determine what's best for them regarding the updated breast cancer screening guidelines.

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Injectable Procedures Up in 2009

The number of procedures rose in the 4th quarter of 2009 for the first time since 2007.

Medical Beauty Treatments Expected to Gain in Europe

Medical beauty treatment sales will be on the mend again in the next years after a decline of about 15% in 2009 in Europe, with more women looking for natural-looking touch-ups and pampering in increasingly popular medical spas.

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Viewpoint: Freeze the Botax

Proposed in the public option health plan currently being debated in the U.S. Senate, “Botax” would charge a 5% tax not just on Botox, but on all cosmetic medical procedures performed by licensed medical professionals. Dr. Dayan explains the many questionable aspects to this proposal, as well as cosmetic medicine's role in today's society.

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Massachusetts Considering Medical Spa Regulation

Proposed regulation for medical spas in Massachusetts may require licenses from the state's Department of Public Health, as well as a physician or nurse with special training on staff.

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The Inclusive Medical Spa

The marriage of the medical and spa fields will truly become a reality with inclusive health programs.

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Keep That Client!

Client retention is the cornerstone of building any new or existing business. Keeping your current clients is much easier than gaining new ones, and there are certain tactics that a business owner can implement to ensure client loyalty and retention.

Medical Spa and Spa Compensation Programs

Learn about the various ways you can make compensation work for your business.

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