The Global Wellness Summit has officially wrapped up another year in wellness and released their "The Future of Wellness 2024 Trends" report. Their trends team has been analyzing the wellness space and upcoming trends for more than 20 years. Here are the trends that GWS noticed took priority in 2024, and will revolutionize wellness for 2025 and beyond.
1. Climate-Adaptive Wellness
An increasingly heat-crushed planet inspires a wave of cooling solutions in architecture, urban design, wearables, tourism and travel.
2. The Power of the Pilgrimage
A record number of new and revitalized pilgrimage trails worldwide are luring new generations to experience the most ancient, slow and spiritual form of travel.
3. From Manning Up to Opening Up
A cultural shift is underway with a rise of social and emotional wellness offerings for men to help them connect with themselves and each other.
4. The Rise of Postpartum Wellness
Much-needed change in postpartum care is here, supporting a more comprehensive and empathetic approach to new parents’ physical and emotional well-being.
Related: Global Wellness Summit Celebrates This Year’s Aspiring Entrepreneurs & Scholarship Recipients
5. Longevity Has Longevity
This new industry pillar is the fastest-growing, newest genre in wellness, encouraging booming new businesses fusing medical and wellness applications.
6. A Wellness Check for Weight Loss Drugs
New weight-loss drugs upended traditional behavior-change wellness businesses, who recently pivoted to prescribing Big Pharma’s latest magic pills (and pricks).
7. Sports Finds Its Footing in Hospitality
Opportunities abound as wellness inspires new marketing angles, programs and revenue streams with pro trainers, pro-level facilities and diagnostics galore.
8. The Home as Highest-Tech-Health-Hub
Dynamic new home environments offer intuitive, sensory-enhanced, personalized wellness support beyond cold plunges and yoga rooms.
9. A New Multisensory, Immersive Art for Wellness
From museums to hospitals to hotels, new immersive art experiences leveraging technology and AI promote mental and physical wellness in entirely new ways.
10. Under the Radar
Susie Ellis’s notes from a recent Global Wellness Summit capture possible trends of the future, as themes emerged under the radar from Summit keynotes, panels and discussions with top-level international delegates.
