Clients come in all shapes, sizes, genders and tones, and it is important for spa practitioners and owners to not only have fundamental knowledge of skin physiology across the board but also shape their business practices and treatments to create an inclusive environment. After all, we are caring practitioners who provide healing and health to everyone.
Face & Body Southeast, taking place in Atlanta, from Feb. 8-10, 2020, recognized the importance of shaping an inclusive spa environment, and we are offering a host of educational classes for attendees to help them on their journey. See what classes we have in store for you for this upcoming show.
Saturday Feb. 8, 2020
Melanin Myths, 3:00-3:30 pm FREE
Josh Agnew and Regilynn Haywood
To kick off the diversity discussion, Josh Agnew, brand and education manager for Elaine Sterling Skincare, and Regilynn Haywood, CEO and founder of There She Glows Skincare, will be doing a demo on treating hyperpigmentation on darker skin tones. This demo will take place on the Skin Inc. LIVE! Stage, and it will cover sun damage and progressive skin care when correcting the higher Fitzpatricks. The demo will be more specifically geared the proper ingredients to use for a successful treatment.
Sunday Feb. 9, 2020
The Black Traveler's Influence on Beauty, 9:00 - 10:00 am FREE
Pamela Springer, Sherrie Tennessee and Sheretha Bell
We are going to start Sunday off with an inspiring keynote that will focus on a highly untapped market in the beauty industry. Pamela Springer, founder Global Skin Solutions, Sherrie Tennessee, education director Spa SOS, and Sheretha Bell, VP of Marketing Atlanta Convention and Visitors Bureau, will come together to get you questioning whether your spa has service options for all clients whether they are local or traveling.
It is estimated that 17% of African Americans travel internationally at least once a year and locally six times a year, according to Mandala Research. The black travel industry is also estimated to be a $63 billion dollar industry in the U.S. The travel industry provides a great revenue for spas, particularly larger day spas, resort spas and hotel spas. Attend this keynote panel and find out what the black traveler is looking for in salon/spa services, what services need to be altered and how marketing should be adjusted accordingly.
Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color Using Chemical Peels, 10:15 - 11:45 am FREE
If you want to gain expert knowledge and skills when treating people of color, then join JoElle Lee, educator and speaker for Clinician's Complex, to learn how to treat the most common skin conditions in ethnic and multicultural skin types faced by skin care professionals on a daily basis. Lee will cover how to properly recommend and administer specific treatments to take the guesswork out of designing "no downtime" treatments and protocol programs that give your multicultural skin clients the results they desire.
Fearless Beauties: Treating Skin of Color with Confidence, 4:15 - 5:45 pm FREE
Mary Nielsen, Beatrice Van and Anna Whipp,
To conclude the second show day, Mary Nielsen, educator for Fearless Beauties, Beatrice Fan, educator for Fearless Beauties, and Anna Whipp, educator for Fearless Beauties, will be hosting an interactive class to cover unique characteristics of skin of color. From common skin disorders to consult best practices to treatment recommendations, these experts will take you through every detail to get you feeling confident about treating the skin on all of your clients.
Monday Feb. 10, 2020
Treating the Transgender Client, 12:00 - 1:00 pm $
On the final day of the show, we are having an entire diversity themed Spa Pod. This will be the first class covering diversity in skin care, with Mary Nielsen, executive director of Spectrum Advanced Aesthetics Institute, discussing the unique challenges that transgender clients can experience. This class will help you become more comfortable working with transgender clients and their unique skin and body needs while also providing tips on a successful consultation and how to develop a treatment plan for their journey to healthier skin.
Diversity Esthetics, 3:00 - 4:00 pm $
To conclude the show, Pamela Springer, founder Global Skin Solutions, will be diving into the truth of diversity in esthetics. During this class, Springer will dive into how the ethnic skin care market has grown 231% since 1990, and how it remains to be an area the beauty industry is currently lagging in. Springer has the solitary goal of helping you capture this market by discussing the influences of cultural practices and beliefs and how they impact treatment modalities and helping you relate and process the science of melanogenesis and understand the classification of pigmentary disorders. Springer will wrap up the class by summarizing the best practices for each ethnic group based on current research. Safe to say, this is a can't miss class.