Beauty, Aging and Facial Morphology: Observation, Prevention and Protection

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DonChanu from Adobe Stock

Skin care products have evolved for decades, often passed down through generations as combinations of elixirs and home remedies. It was not until the early 1900s that the pioneering beauty entrepreneur Helena Rubinstein introduced the concept of a structured skin care regimen based on skin types, which included a newly invented “anti-wrinkle cream” Valaze Extrait, around 1915. Unbeknownst to many, it was Rubenstein who introduced the concept of “skin typing” for skin care products, and along with her astute marketing, led to the groundbreaking distribution and sale of skin care products in pharmacies and beauty salons. In the 1980s, the beauty industry introduced highly innovative formulation technologies such as liposomes and other anti-aging strategies to meet consumer needs, focusing strongly on anti-aging appeal.1-3

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