At-home Beauty Device Market Continues to Increase


Inspired by professional skin care technologies, such as lasers and wearable mask devices, the at-home beauty device market has increased by nearly 14% in 2014, says Kline & Company in its Beauty Devices: Global Market Analysis and Opportunities report.

The report, which has run for four consecutive years, covers at-home beauty devices and includes market size, growth statistics, key changes in distribution, the competitive landscape, important new launches and product trends.

Key findings

  • While cleansing is the fastest growing skin care concern in Europe, China and South Korea, anti-aging devices are adding vitality to the U.S. market.
  • In Europe, many at-home devices for microdermabrasion, including a microdermabrasion-type product for lips, have recently launched.
  • The at‐home beauty devices market is expected to record a healthy growth of 11% each year during the forecast period ending 2017—sales will be driven by growth in the hair removal segment.

"With price points at two ends of the spectrum from under $30 to over $500, new companies jumping on the beauty devices bandwagon, and existing brands expanding their portfolio beyond cleansing and hair removal, this market has evolved into a very competitive place for manufacturers," says Karen Doskow, director at Kline's Consumer Products Practice. "With a wider range of prices and product choices, it has also become much more accessible to a larger consumer base."

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