Givaudan is deepening its push into digital engagement with the launch of Garden Makers, a new fragrance-inspired experience on Roblox designed to introduce younger audiences to the world of scent, natural ingredients and creative expression.
Building on the success of its earlier Guardians of Memories activation, the game invites players to cultivate virtual gardens, discover iconic perfumery ingredients and co-create immersive environments through interactive gameplay.
Developed by Givaudan's fine fragrance marketing and digital innovation teams in partnership with Novelab, the experience reflects the company's broader strategy of using digital platforms to connect art, science and education.
With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.
The initiative also reinforces the company's focus on sustainability and environmental awareness by encouraging players to explore the role of nature in perfumery while participating in collaborative, community-driven experiences.
