Last year, multisensory wellness experiences and touchless spa treatments were significant trends in the spa and wellness industry. By pairing these experiences with music and scent, spas have been able to create a sensory immersion that relaxes both body and mind. In the new year, Freddie Moross, founder of Myndstream, shared what trends and insights he sees shaping the spa and wellness experience in 2024.
Related: Myndstream Showcases Self-Guided Multisensory Experience at 2023 Global Wellness Summit
Authentic Audio Experiences
Spa music is no longer just about background ambiance; it's about crafting authentic audio experiences that connect with the essence of the spa and its surroundings and deliver health and wellbeing outcomes. In 2024, Moross predicts a growing emphasis on incorporating the sounds of nature, local culture and the spa's unique ambiance into the music design to enhance the spa's overall brand identity and client experience.
AI-Powered Music Experiences:
AI is transforming the music industry and its impact on wellness music is just beginning to emerge. In 2024, Moross thinks the issue of copyright will be resolved so that AI-powered tools that enable personalized and adaptive music experiences can come to the fore.
AI-powered music solutions have the potential to revolutionize the way guests experience music in spa settings, offering tailored and personalized experiences that enhance the overall wellness journey.
