Hendrik Reuter, vice president of global R&D and innovation for beauty & care, perfumery & beauty at dsm-firmenich, shares valuable insights into how his team fosters creativity and drives cutting-edge innovation. By blending advanced research with a forward-thinking approach, his team plays a critical role in contributing to the House of Science Beyond Wellbeing ambitions, aiming to redefine the future of beauty and care while improving overall wellbeing.
Can you tell us how your R&D team drives innovation and contributes to the Beauty & Care House of Science Beyond Wellbeing ambitions?
We are proud to be an innovation powerhouse in the beauty industry.
At our R&D division, we are constantly pushing the boundaries of what’s possible, ensuring that science is at the heart of everything we do. With industry-leading expertise in areas like biotechnology, microbiome, specialized technologies, and data science & AI, we create innovative solutions that positively impact consumers’ physical and emotional wellbeing. We strive to bring beauty, health, and wellbeing to the forefront of daily life, delivering holistic solutions that are not only scientifically proven but also sustainable.
Our commitment to science ensures we’re always challenging ourselves to stay ahead, investing in the most promising emerging technologies and making advancements that have a real, positive impact on consumers worldwide.
What is the ambition of Beauty & Care Global R&D & Innovation?
Our ambition is simple, to become the world’s preferred skin, sun and hair care business partner by 2029 to global and regional customers in the beauty industry. Through our strong platform technologies such as peptide synthesis, molecular design, microbiome techniques and natural extracts together with our S&R capabilities; we will bring new and unique solutions and concepts to both anti-ageing and dermatology fields. And our ability to collaborate is key to our success. By sharing knowledge, forging new partnerships, and fostering an environment of continuous improvement, we create breakthrough innovations that keep us at the forefront of innovation excellence.
With our strong heritage in the field of UV filters, we will consolidate our leadership position in the sun care sector, rethinking the future of skin protection, especially against solar radiation.
And finally, both the expansion of our testing capabilities and access to new materials will be key enablers to offer sustainable and future-orientated solutions in the field of hair care and styling.
How is Beauty & Care leveraging Innovation and R&D to stay ahead in the Beauty industry and meet the evolving needs of consumers?
One of the key strategic levers for our Beauty & Care business is Innovation & Science, and we are on a mission to focus on growing our current portfolio on the beauty platforms relevant to the diverse consumer of today across skin, sun, and hair care. To achieve this goal, we have a major R&D plan in place to develop new applications, concepts, and technologies to future-proof our innovation pipeline, and become the strongest partner in the market, to shape the future together with our customers, both global and regional.
At the heart of our mission is the drive to bring health and beauty into everyday life, empowering individuals through holistic beauty and helping brands and consumers unlock the full potential of their skin and hair, all while committedly promoting scientifically proven solutions, wellbeing and sustainability.
How is Beauty & Care driving sustainability in the industry?
At dsm-firmenich, we see progress as a powerful combination of the essential, the desirable, and the sustainable. Sustainability isn’t just a part of our strategy—it is ingrained in everything we do.
Our vision is to go beyond wellbeing, by uniting delight, care, and by creating positive, lasting impact on both people and planet. To achieve this at Beauty & Care, we bring progress to life by setting ambitious goals that drive meaningful progress for both environmental sustainability and social responsibility. We’ve set ambitious targets, such as reducing our carbon footprint by 25% by 2030 and achieving net zero by 2045. We aim for 90% of our products to be biodegradable and 100% of key natural ingredients to be responsibly sourced by 2030. We’re also committed to full transparency, providing detailed sustainability data across our portfolio by 2025, helping customers make informed choices. Through these efforts, we aim to lead the beauty industry in its sustainability transition.
What are your reflections for the integration of Perfumery & Beauty under the same business unit at dsm-firmenich?
Our combined capabilities within Perfumery & Beauty put us in an exceptional position, as a category of one - in a league of our own. With our deep understanding of different global markets, our world-leading scientific advancements, and our robust network of suppliers and partners, we deliver proven, sustainable solutions that meet the needs and expectations of customers and consumers alike. By bringing health and beauty to the forefront of daily life, Beauty & Care helps customers and brands to maximize consumer’s skin and hair potential, enhance their wellbeing, and empower individuals through holistic beauty. As I mentioned earlier, we are truly committed to becoming the world’s preferred partner in skin, sun and hair care, and to shape the future of the beauty industry together with our customers!
For more information:
Beauty & Care Global Marketing Communications: [email protected]
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than e12 billion.
www.dsm-firmenich.com
www.dsm-firmenich.com/en/businesses/perfumery-beauty/beauty-care
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