Marsala Eye How-to Step 2 | Skin Inc.

Trends like myth busting can be an effective way to engage your audience while educating them.

From Treatment Room to "For You" Page: Why Estheticians Should Be Leveraging TikTok for Real Business Growth

In today’s digital-first beauty landscape, the way we attract, educate and retain clients has changed—and TikTok is at the forefront of that shift.

Killing bacteria and stripping oil is just one piece of the larger acne narrative.

The Acne Myth That's Been Sabotaging Your Treatments for Decades

Why everything you learned about how acne develops is backwards—and how knowing the truth changes everything.

Stop Building Someone Else’s Brand, Start Building Your Own

Ready to grow your business and boost profits? Discover how your own curated private label skin care collection can help you stand out, build trust and create client loyalty with products that reflect your expertise. Stop reselling, start owning.

Since launching in 2022, My Salon Suite has awarded more than $117,000 in scholarships.

My Salon Suite Offers New Scholarship Opportunities for Beauty and Wellness Students

My Salon Suite is offering 10 $1000 scholarships to aspiring cosmetologists, estheticians and massage therapists. Applications are due August 15, 2025.

Creating effective hyper-targeted content requires envisioning who might be looking for your content, as well as their needs.

How Hyper-Targeted Content Drives Spa Growth in 2025: A Data-Backed Marketing Blueprint

Spa professionals are in constant competition with national chains, influencers, AI-generated content and TikTok skin care trends.

Consumers are seeking products that are conducive to improving their mental health.

Longevity & Future-Focused Skin Care: 2025 Trends

2025 is the year when skin care is entering a new era.

From Backbar to Bestseller: How Spas Are Launching Their Own Skin Care Lines

Why let the magic stop at the treatment table?

In order from left to right: Kenneth Ryan, Charlotte Prescott, Taylor Fields and Kelleye Martin.

ISPA Announces Newly Elected Officers for 2025 Board of Directors

The International Spa Association announced its new officers for the 2025 Board of Directors.

$Several sessions with a fractional laser may be required for optimal results.$

What Are Fractional Lasers? 5 Things to Know About This Skin Rejuvenation Technology

Aesthetic professionals are always looking for ways to improve their skills and service offerings.

Data can allow spas and wellness centers to view their clientele through new eyes - and to respond accordingly.

Data Collection and Usage in Spas

When it comes to the art of making people feel and look their best, it can be challenging to quantify good results, especially since no two people are alike.

Simplify the process of starting your own business using AI tools.

How Your Business Can Benefit from AI in Spas

Love it or hate it, AI has been possibly one of the most talked about topics in the current broader cultural dialogue.