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Top 10 Professional Skin Care Industry Trends for 2014
By: Cathy Christensen
Posted: December 4, 2013, from the December 2013 issue of Skin Inc. magazine.
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From multifunctional products to express treatments, the writing is on the wall: The majority of clients don’t have time for the traditional spa experience. Sure, many clients still do, but if you are not catering to a busy, working, stressed-out clientele, you are missing out on stable, loyal, profitable relationships. The corporate world is more cutthroat than ever, which means that those surviving in it need to be more healthy and beautiful than ever. By bending over backward for these overtaxed and often wealthy clients, you can ensure that you will have a place on their calenders regularly. They appreciate your attention to detail (smartphone charging stations?); your personalized focus on their needs (facial and pedi at the same time?); and your regard for their time-sensitivity (express treatments and automatic rebooking?). By making yourself available to this rushed group, you will soon be indispensable.
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