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Sep
01
2014

Study: Gen X Consumers Being Ignored By Marketing Strategies

Study: Gen X Consumers Being Ignored By Marketing Strategies

Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.

Aug
31
2014

Chinese Study: Acupuncture Coupled With Massage Cures Dizziness

Chinese Study: Acupuncture Coupled With Massage Cures Dizziness

A combination of acupuncture and massage is the cure for a specific kind of dizziness called ‘cervical vertigo,' according to research published in the Chinese Journal of Gerontology.

Aug
30
2014

Consumers Reinstating Beauty Routines

Consumers Reinstating Beauty Routines

New ranges of natural products, "alphabet" products and devices continue to influence the market.

Aug
29
2014

Botox Injections Could Be Key to Cutting Cancer Growth

Botox Injections Could Be Key to Cutting Cancer Growth

Botox injections may help battle cancer, according to data from medical trials published in Science Translational Medicine.

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Aug
31
2014

How to Host a Fabulous Event

How to Host a Fabulous Event
By: John Treadwell

Events should be utilized to add clients, as well as to act as a call-to-action for those who have not been to the skin care facility recently.

Aug
30
2014

How to Work With Skin Care Device Manufacturers For Best Results

How to Work With Skin Care Device Manufacturers For Best Results
By: Dianna Sellers

Acknowledging the dependency on one another is the first step toward a well-performing collaboration.

Aug
29
2014

VIDEO: Informational Q&A With California State Board at Face & Body

By: Kristen Wegrzyn

The California State Board of Barbering and Cosmetology participated in an Q&A informational session during the Advanced Education Conference Program at Face & Body Northern California on Saturday, August 23.

Aug
29
2014

Deducting Work-related Education

Deducting Work-related Education
By: Mark E. Battersby

Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.

Aug
28
2014

5 Creative Merchandising Strategies to Maximize Retail Opportunities

5 Creative Merchandising Strategies to Maximize Retail Opportunities
By: Charles Compton

There are ways spa owners can use the science of shopping to increase the likelihood clients making retail purchases.

Aug
27
2014

Marketing Tune-ups and Tips for Success, Part I

Marketing Tune-ups and Tips for Success, Part I
By: Maritza Rodriguez

A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.



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This month, 14 entrants will receive Collagen Peptide Serum from Le Mieux Cosmetics, a professional anti-aging skincare line known as "The Serum Authority" for its selection of scientifically advanced serums with three-tier delivery systems, timed-release technology, and concentrated ingredients from premium sources, all custom-engineered to effectively treat a myriad of skincare concerns.

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