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azulene depilation. wax hair removal, shugaring. concept of smooth skin without hair. azulene of green color. the master puts azulene on the girls legs

Professional Hair Removal Tips, Tricks and Ingredients to Ensure the Best Services

We asked if hair removal services are important to your spa business, and 71% of you said yes! So, we gathered these tips and tricks for upping your spa's head-to-toe hair removal game.

CBD oil in dropper

7 Tips to Avoid Fake CBD Products

The experts at CBD.co explain the risks associated with fake CBD products and provide tips on how consumers can verify the authenticity and quality of these items.

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CDC Survey Finds Yoga to be Most Popular with Asian Women

Asian adults (22.5%) were more likely to practice yoga than White (19.3%), other and multiple races non-Hispanic (15.7%), Black (12.6%), and Hispanic (10.5%) adults.

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Top 5 Health and Wellness Trends in 2024: The Vitamin Shoppe

The Vitamin Shoppe's annual study provides insight into the top consumer trends in the nutritional supplements industry.

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Top 10 Five Star Rated Spas in the US

The ranking by massage and health experts at Gayfriendly analyzed TripAdvisor reviews of the 100 top-rated spas in the US to establish which has the highest percentage of five-star reviews.

CBD skincare

The Top Reasons For Using CBD By Generation

Per Forbes, baby boomers and the silent generation use CBD most often to manage chronic pain. However, Gen X and Millennials prioritize using CBD to manage stress and anxiety.

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7 Spa Treatments + 5 Wellness Products Perfect for Summer

We asked how you're planning to update your spa treatments for summer, and our readers are using a mix of treatments and products. Check out our most recent coverage of everything you need to round out your summer menu!

Beauty services

Beauty Services' Growing Market is a Result of Shifting Cultural Beauty Standards

In response to customers' increased interest in health and wellbeing, the beauty care industry has developed to incorporate wellness-focused services including spa treatments, holistic therapies, and organic skin care products.

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Important Guest Experience Statistics for 2024

Book4time compiled some important guest experience statistics for 2024 to help shape your operational strategies and create exquisite experiences through the rest of the year.

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Spa Treatments for Every Season—and Snacks That Go With Them!

We asked if your clients enjoy seasonal spa treatments, and 85% of you said yes! This treatment inspiration with help you curate the perfect seasonal offerings all year long—and we've included some yummy food recipes to round it all out.

Beautiful young woman having sound healing holistic treatment in health spa center

Holistic Body Contouring, Skin Care and Sleep Treatments to Add to Your Menu

We asked which holistic treatments are of interest to you, and the results revealed that skin and body treatments are in high demand! So, we've gathered some inspiration, from mushrooms to body contouring and more.

spa room

Inclusive Spaces, Calming Decor and More Top Wellness Design Trends

Whether you want to make your spa more inclusive, create a calming atmosphere, connect to Mother Nature and more, these top design tips will take your spa spaces to the next level.

Sport woman doing fitness exercise with dumbbells at gym

Women Who Do Strength Training Live Longer

A 2024 study in the Journal of the American College of Cardiology found that women who do strength training two to three days a week are more likely to live longer and have a 30% lower risk of death from heart disease, compared to women who do none.

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3 Ways to Connect to Clients in Your Community

Whether you currently participate in local wellness events or not, it's true that connecting to your community can positively impact your spa business. Here's how.

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ICYMI: Top Spa and Wellness Trends of 2024

We asked if you've updated your spa offerings to align with wellness trends, and more than half of our readers plan to do so or have already done it! So, in case you missed it, here are some of the top trends of 2024.

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6 Regimens to Add to Clients' Personalized Wellness Plans

Personalized wellness is more than a trend—it's an industry standard! We've put together this quick guide to help you get started, refresh or completely overhaul your recommendations for guests.

Indoor green plant and eco-friendly paper tableware with recycling signs. The concept of zero waste and conservation of nature.

US Consumers Are Becoming Less Sustainability-Minded

The U.S. scored just 49 on the sustainability sentiment scale this year versus 51 in 2023. The U.S. also performed below the global mean, which is 55.

Most Wellness Focused State

Massachusetts is the Most Wellness-focused State

Art of Living analyzed online searches for terms like meditation, yoga and related terms using Google Trends and Keyword Planner to determine which states are the most wellness-focused.

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