Cosmeceutical Products, Market and Claims

The cosmeceutical products have been going through an explosive growth in the past ten years. Discovery of new anti-aging medical interventions, coupled with new functional active ingredients, provide a fertile innovation ground for product developers. This 90-minute accredited training discusses current scientific and regulatory affairs a product developer needs to take into consideration for successful commercialization of any cosmeceutical product. How are cosmetic products regulated in terms of advertising and promotion? Are cosmeceutical products a new regulatory sub-category of cosmetic products? Or are they regarded as medicinal products? The confusing and often contradicting global regulatory definitions and requirements can lead to a marketing nightmare. In this highly regulated world, a company can not measure its success simply via its ability to come up with the most scientifically advanced formula with measurable and effective skin care benefits. At the end of this course, the participants will learn the tools to help them walk the fine line when marketing their cosmeceutical products.