The cosmetic and toiletry industry continues to enjoy relatively good standing despite the global recession. While traditional strongholds such as Western Europe, Japan, and the US appear to have reached their market saturation, the rest of Asia continues to demonstrate a strong growth potential in recent years. Asia-Pacific presents a diverse and challenging cosmetic market to penetrate, ranging from the ultra sophisticated and mature market such as Japan to the newly emerging, vibrant market such as ASEAN nations and India. The course is designed as a brief overview for companies interested in entering the Asia-Pacific cosmetic market.
Entering the Asia-Pacific Cosmetic Market–Part 1
Dec 27th, 2013