Explore the history and evolution of the spa industry and its place within the global wellness market. Examine the convergence of spas, healthcare, tourism and hospitality among others within this global landscape. Review current business models, definition and market segmentation of the spa sector including day, resort, medical, destination, wellness/ lifestyle management programs, as well as emerging trends. Discuss spa operations from the standpoint of maximizing business success and acquire the knowledge and skills required to manage and operate a profitable spa or wellness center. Topics include: market review and competitive analysis, an overview of current industry statistics, and spa/wellness menu development. This course will also include an introduction to generating revenue, retailing, customer service, human resources, developing standard operating procedures, and effective reservation protocols.