Spa retail has always been and will continue to be an integral part of a successful spa business operation. A well planned retail boutique is an important component of a thoughtful spa experience. While spa retail has dramatically changed over the course of the spa industry's rapid growth and popularity, the fundamentals to successful spa retailing remain unchanged. This course will equip students with the basic knowledge and best practices of spa retail design, operations, and analysis. Topics include: merchandise categories and merchandise selection, pricing strategies, staffing, inventory control, KPIs for sales and visual merchandising.