This course provides a comprehensive overview of spa operations from the standpoint of maximizing business success. Students develop an understanding of principle skills required to manage and operate a profitable spa in the multi-faceted spa industry. Topics include: market review and competitive analysis, an overview of current industry statistics, and spa menu development. This course will also include an introduction to revenue generation, retailing, compensation models, human resources management, development of standard operating procedures, reservation training and effective reservation yielding protocols. Participants will engage in active case study scenarios and hands-on operational analysis.