Today’s consumer is highly connected, shops where she wants when she wants, and craves personalized, new experiences. How do you compete in her world of multi-channel choices? Learn about 5 different consumer archetypes, how to meet their individual expectations, and influence their purchasing decisions. We'll help you identify your biggest competition (which isn't just the spa down the street), show you how to stand out, and identify missed opportunities. Leave with game-changing confidence and expert insight into the business of customization for today’s “bespoke” demands, to develop long-term, loyal clients.