Daria Nartov

Founder and Managing Partner of Sugaring NYC

In 2013, Daria Nartov moved to New York from Europe and was shocked to discover that nowhere offered sugaring. After trying everything from waxing to threading, she realized there was a whitespace in the NYC market and a year later, opened the first Sugaring NYC location in Midtown. As a business founder, Daria fosters a culture of inclusivity and empowerment within her organization, paving the way for women to lead.

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