Men today, particularly older men, are developing and even dying from melanoma at increasingly alarming rates. Some contributing factors are cultural, while others are physiological. Caring for skin, hair and nails with specialty products has traditionally been viewed as a female endeavor and therefore not appealing to men. Unfortunately, this means men traditionally have not used sunscreen, let alone other advantageous skin care products.
The lines between what practices are stereotypically considered male and female are beginning to blur as people live longer and men feel the need to preserve their youthful appearance to survive in an increasingly competitive career landscape. Overcoming these stereotypes is more pertinent than ever, not only to keep skin healthy and looking good, but more importantly to keep male clients from suffering and often dying from this preventable form of cancer.
Skin care professionals need to work toward making the idea of men caring for their skin more common and acceptable. Truly understanding the important differences in the physiology of men’s skin, men’s typical purchasing psychology and the significant statistics on the increasing numbers of melanoma cases in men can help make this paradigm shift a reality.