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Industry Trends: Coming Full Circle

Melinda Taschetta-Millane December 2011 issue of Skin Inc. magazine
Miraval Arizona Resort & Spa in Tucson, Arizona, recently launched its Focused Stay programs.

Miraval Arizona Resort & Spa in Tucson, Arizona, recently launched its Focused Stay programs.

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Editor’s note: This article is based on a presentation given at the Repêchage 13th Annual International Congress in July 2011 in Secaucus, New Jersey.

This industry has seen change during the past few years; no doubt about it. As skin care professionals, some of you have experienced a lot of transition, while others are new to the industry. Regardless of the number of years in the field, it’s crucial to keep your finger on the pulse of industry trends and carefully scrutinize how they are shaping the way business is done.

This skin care industry had grown throughout the years, experiencing ups and downs. It also has been reinvented and, although reinvention can be tough, it can also be exhilarating. All of the professionals who have remained in this industry have had to change the way that they do business.

Evolution

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Timeless Spa & Salt Cave

<p>Timeless Spa & Salt Cave in Naperville, Illinois, offers a unique feature: A Himalayan salt cave.</p>

First Issue of Skin Inc.

The first issue of Skin Inc. magazine debuted in Fall of 1988.

Consumers Want Choice

Word-of-mouth recommendation: 85%

Reputation: 80%

Direct e-mail ad with a deal or coupon: 69%

Direct mail print ad with a deal or coupon: 65%

Return rate

Web search: 64%

Groupon, SpaWeek, Living Social, etc.: 63%

—Information courtesy of the Coyle Hospitality Group’s April 2011 Priorities of Today’s Spa Consumers

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