Editor’s note: This article is based on a presentation given at the Repêchage 13th Annual International Congress in July 2011 in Secaucus, New Jersey.
This industry has seen change during the past few years; no doubt about it. As skin care professionals, some of you have experienced a lot of transition, while others are new to the industry. Regardless of the number of years in the field, it’s crucial to keep your finger on the pulse of industry trends and carefully scrutinize how they are shaping the way business is done.
This skin care industry had grown throughout the years, experiencing ups and downs. It also has been reinvented and, although reinvention can be tough, it can also be exhilarating. All of the professionals who have remained in this industry have had to change the way that they do business.