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Industry Trends: Coming Full Circle
By: Melinda Taschetta-Millane
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.
Miraval Arizona Resort & Spa in Tucson, Arizona, recently launched its Focused Stay programs.
Editor’s note: This article is based on a presentation given at the Repêchage 13th Annual International Congress in July 2011 in Secaucus, New Jersey.
This industry has seen change during the past few years; no doubt about it. As skin care professionals, some of you have experienced a lot of transition, while others are new to the industry. Regardless of the number of years in the field, it’s crucial to keep your finger on the pulse of industry trends and carefully scrutinize how they are shaping the way business is done.
This skin care industry had grown throughout the years, experiencing ups and downs. It also has been reinvented and, although reinvention can be tough, it can also be exhilarating. All of the professionals who have remained in this industry have had to change the way that they do business.
Really, it all started with the basics—so how did the industry get to where it is today? Let’s look at a brief history of its evolution. The early days of spa—Greek for Salus Per Aqua—involved “health through water.” Social bathing was practiced by Egyptians, Greeks and Romans, dating back to 500 B.C. Baths, often built near natural hot or mineral springs, had their ebb and flow. This evolved into the use of saunas and steam baths in the spa.
At the turn of the 18th century and through the 19th century, spa treatments found popularity in Europe and started spreading to other countries in scenic, relaxing locales that were singled out as good venues for the weak and sick. Spas became known throughout the world for hydrotherapy. And although it was becoming mainstream in Europe, it was slow to catch on in the United States. It gradually started making its way around to North America in the 1950s and 1960s, and eventually came to become a household word.