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The Secret to Competitive Marketing

Bryan Durocher January 2011 issue of Skin Inc. magazine
spa marketing and strategy signs

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The economy is turning around, and people are starting to spend money again. So, when was the last time you invested in your business through new marketing tactics? By pulling back too much for too long, you can risk losing your place in the market to another spa that is willing to risk a bit for growth.

Having the most beautiful location and state-of-the-art services does not always guarantee you will have the client flow you need. You have to invest in a plan for growth, and one of the most critical growth aspects for spa owners to consider is a marketing plan, as well as how they are going to keep a steady stream of clients coming through the door.


One of most cost-effective ways to market is to upsell to your existing client base. There are several methods that, when combined or used independently, produce results.

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