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Study Shows British Top EU in Beauty Spending

Posted: August 22, 2008

The British spend more per person on health and beauty products than any other European Union country, finds Verdict Research in its latest report European Health & Beauty Retailers 2008.

"The British are the biggest spenders in the European Union," comments Carol Ratcliffe, retail analyst at Verdict Research and co-author of the report. "The average U.K. consumer spends 375 euros a year on health and beauty products—far more than most of our European neighbors. We spend almost 50% more each year than the Spanish for example, and 43% more than the average European. The British are certainly happy to splash out on looking good."

Per capita

These are the per capita expenditures on health and beauty products in the six largest EU markets in 2007. In euros spent per person, the United Kingdom averaged 375, France 327, Italy 305, Germany 289, the Netherlands 280, and Spain 254.

The United Kingdom's high level of spend per head can be attributed to easy access to a wide selection of health and beauty products, a strong consumer appetite for innovative and upmarket items, and a shift to more premium, higher-priced products. This high level of spending combines with its large population to make the United Kingdom the second biggest market for health and beauty products in Europe, behind only Germany.