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Section: Business > Management

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8 Spa Marketing Do’s and Don’ts

A few simple shifts in your marketing—keeping Google, YouTube and Meta (Facebook/Instagram) in mind—you can see significant results in your spa business.

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How to Perform a Waste Audit for Your Spa

Conducting a waste audit is the only way of knowing not only what types of waste your spa produces, but also whether your current waste management strategies are effective. Regular audits provide a benchmark for future improvements.

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[Spa Staff Shortages] Hiring, Retention and Workaround Strategies

Spas can support team members beyond standard compensation and benefits packages. Here's how you can fill vacant positions, retain your star employees and, when needed, work around the shortages you may be experiencing.

spa room

Inclusive Spaces, Calming Decor and More Top Wellness Design Trends

Whether you want to make your spa more inclusive, create a calming atmosphere, connect to Mother Nature and more, these top design tips will take your spa spaces to the next level.

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How to Sell Wellness Products to Clients on Vacation

For spa owners and managers looking to enhance sales and cultivate lasting relationships with clientele, understanding and addressing the multifaceted needs of travelers is paramount.

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Spa Design for Function and ROI

Today, it is more important than ever to create a spa that is not only beautiful, noteworthy and profitable, but functional as well.

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Sun & Serenity: Set Your Summer Spa Menu Up for Success

Offering the top summer treatments and planning properly will allow you to seize every marketing opportunity and ensure your spa’s success this summer.

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How Wellness Wearables Can Be Used to Personalize Spa Treatments

Wearable wellness tech can track important health data, like heart rate, sleep quality, stress levels—all of which can be used to create highly personalized spa treatments. Here's how.

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3 Ways to Connect to Clients in Your Community

Whether you currently participate in local wellness events or not, it's true that connecting to your community can positively impact your spa business. Here's how.

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3 Ways to Attract Gen Z to Your Spa

The new, savvy generation of spa-goer will happily walk through your doors when you employ these three creative marketing strategies.

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Automated Marketing Helps Support Healthy Change in Your Clients

You can use technology to gather valuable insights into clients' behavior, preferences and progress toward their health goals.

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The Benefits of Implementing a Four-Day Workweek for Spa Staff

Kristy Whitford, founder and CEO of The Hotel Club, shares her firsthand experience successfully incorporating a four-day workweek during her time as director of spa and retail at The Beverly Hills Hotel and Bungalows.

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3 Ways to Up the Ante on Your Social Media Marketing

More than 70% of our readers say that social media is the most effective marketing strategy they have. This guide will help you up your social media game to bring in more new clients to your spa.

PR Spa Marketing

Secrets to Pitching Newsworthy Spa PR

With thought, time and creativity, there are many ways that you can increase the chances of your PR pitch turning into a story.

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Smart Tips for Creating Your Own Treatment Protocols

Proper protocols, systems and processes can create clear treatment experiences, manage costs, provide a standard for a consistent client experience, and act as a point of reference that providers can quickly reference.

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4 Simple Steps for a Greener Spa

You can make a big impact on our environment with some simple adjustments—plus your clientele will value your efforts, and in turn, their loyalty to your brand will increase.

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Legal Risk? What You Need to Know About Promoting Clean Products

Given the lack of clear regulatory guidelines surrounding clean beauty, there are potential legal and reputational risks associated with promoting products and services as “clean.”

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Retail Sales Strategies for Skin Care Professionals

The art of retail sales can lead to significant growth in your spa’s bottom line. These actionable strategies will help estheticians exude confidence and elevate their retail game.

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