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Management
Spa Social Hours Should Be the Next Big Trend
Make your spa the next happy hour "hot spot" by hosting social events that gather clients for spa services and connection.
Management
The Biggest Trends in Spa Designs that Prioritize Wellness
We spoke with leading voices in the industry about top trends in spa design that upgrade both the guest and professional’s experience.
Management
[Spa Staff Shortages] Hiring, Retention and Workaround Strategies
Spas can support team members beyond standard compensation and benefits packages. Here's how you can fill vacant positions, retain your star employees and, when needed, work around the shortages you may be experiencing.
Management
Inclusive Spaces, Calming Decor and More Top Wellness Design Trends
Whether you want to make your spa more inclusive, create a calming atmosphere, connect to Mother Nature and more, these top design tips will take your spa spaces to the next level.
Management
How to Sell Wellness Products to Clients on Vacation
For spa owners and managers looking to enhance sales and cultivate lasting relationships with clientele, understanding and addressing the multifaceted needs of travelers is paramount.
Management
Spa Design for Function and ROI
Today, it is more important than ever to create a spa that is not only beautiful, noteworthy and profitable, but functional as well.
Management
Sun & Serenity: Set Your Summer Spa Menu Up for Success
Offering the top summer treatments and planning properly will allow you to seize every marketing opportunity and ensure your spa’s success this summer.
Management
How Wellness Wearables Can Be Used to Personalize Spa Treatments
Wearable wellness tech can track important health data, like heart rate, sleep quality, stress levels—all of which can be used to create highly personalized spa treatments. Here's how.
Management
3 Ways to Connect to Clients in Your Community
Whether you currently participate in local wellness events or not, it's true that connecting to your community can positively impact your spa business. Here's how.
Management
3 Ways to Attract Gen Z to Your Spa
The new, savvy generation of spa-goer will happily walk through your doors when you employ these three creative marketing strategies.
Management
Automated Marketing Helps Support Healthy Change in Your Clients
You can use technology to gather valuable insights into clients' behavior, preferences and progress toward their health goals.
Management
Sustainable Resorts that Celebrate Earth Day Every Day
Below find top resorts and travel brands' earth-loving strategies for providing an unforgettable wellness experience that isn't at the expense of our planet.
Management
The Benefits of Implementing a Four-Day Workweek for Spa Staff
Kristy Whitford, founder and CEO of The Hotel Club, shares her firsthand experience successfully incorporating a four-day workweek during her time as director of spa and retail at The Beverly Hills Hotel and Bungalows.
Management
3 Ways to Up the Ante on Your Social Media Marketing
More than 70% of our readers say that social media is the most effective marketing strategy they have. This guide will help you up your social media game to bring in more new clients to your spa.
Management
7 Eco-Friendly Trends Shaping Green Beauty
We chatted with the biggest names in sustainability for their top trends in this sector.
Management
Strategies for Spa Business Sustainability from Top Experts
Spa sustainability experts share their top tips for implementing eco-friendly business practices.
Management
Secrets to Pitching Newsworthy Spa PR
With thought, time and creativity, there are many ways that you can increase the chances of your PR pitch turning into a story.
Management
Smart Tips for Creating Your Own Treatment Protocols
Proper protocols, systems and processes can create clear treatment experiences, manage costs, provide a standard for a consistent client experience, and act as a point of reference that providers can quickly reference.
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