NEW YORK -- Biolage, a leader in professional haircare, has launched its new Hydra Source Moisture Method Serum. The serum is the next chapter in the skinification of haircare. It is lightweight, deeply penetrative and mimics the hydrating effects of facial serum. The serum provides non-stop hydration and preserves the scalp moisture barrier. It is ideal for anyone who experiences a dry scalp and is looking for long-lasting hydration.
"We couldn't be more excited about our latest Moisture Method Serum launch," says Michael Sanchez, VP, Global Brand Lead at Biolage. "We are focusing on the idea of treating your hair with the same care you give your skin, and with this new high-potency formula, we are treating both the scalp and hair in a way that is truly therapeutic."
The Hydra Source Moisture Method Serum delivers a precise microdose of high-potency ingredients that are designed to treat hair with the same rigor and delicacy as a premium skincare routine. It can be used on wet or dry hair and is formulated to quicky absorb into the scalp and hair to lock in moisture for continuous nourishment.
The Hydra Source Moisture Method Serum is free from colorants or dyes, mineral oil, parabens, and animal ingredients or by-products.The water-based serum is made with micro-filtered aloe vera, which is known for its moisture-retaining properties that gently nourish the hair, and 11% fermented Hyaluronic Acid, which helps seal the cuticle. This serum incorporates glycerin and natural humectants for a truly luxurious experience.
"The formulation of Hydra Source Moisture Method Serum is the ideal treatment that addresses scalp and hair dehydration by using two types of skincare-grade hyaluronic acids that reinforce the moisture of the scalp's microbiome, all while fusing moisture deep into the cuticle of the hair strand," says Biolage Trichologist Bridgette Hill. "This serum is literally locking in moisture from the inside out."
