Do You Prefer Anti-Aging or Healthy Aging

The #ExposeAgism movment was started by Nancy Griffin to remove the negative implications that terminology like anti-aging provides to the concept of getting older. Many brands have jumped on board with this movement looking to remove the term from their marketing campaigns. We surveyed to see how you, our audience, felt about the terms and 58% of you shared that you prefer the term healthy aging. 

We're sharing some articles to help shed more light on this movement and where it's going! 

• The Healthy Aging Movement and What It Means for the Beauty Industry
• Nancy Griffin Starts #ExposeAgeism Movement to Promote Positive Aging