We know that men make up nearly half of all spa clientele, but how are their treatments different? At Face & Body Southeast, Esthetics Council founder and industry veteran Susanne Schmaling dove into this question in her Advanced Education class on creating a male facial. She discussed the differences to keep in mind when it comes to reaching out and treating male clients. In this video, you can see Schmaling review the difference, go through a demonstration on a bearded man and offer suggestions for reaching this clientele and communicating with them.
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