In the past 15 years alone, there has been nearly a 250% increase in the total number of cosmetic procedures, according to American Society for Aesthetic Plastic Surgery. With a remarkable 461% increase in nonsurgical procedures alone, esthetic medical practices had to make important decisions regarding skin care and the integration of esthetics. To remain competitive today, those adaptations need to be considered on a daily basis to achieve ultimate client satisfaction.
Physician’s point of view: Steven H. Dayan, MD, FACS
In the late 1990s, medical professionals started working with estheticians to offer a wide variety of services. Naturally, there was some opposition to this movement in the industry. Why would a physician offer “cosmetics,” and how would the two work together? Were they not competing for the same clients?
Cosmetic surgeons have many treatment options available for patients, including injectables, lasers and surgical procedures. There are also proven topical agents used to treat skin conditions, including tretinoin, certain antibiotics and hydroquinone. The cosmetic industry continued to grow, with patients spending large sums of money on over-the-counter (OTC) skin care products that didn’t have scientific research to support them. At the same time, physicians continued to simply recommend soap and water along with sunscreen. Although these all helped aid various esthetic conditions, there was a missing piece to the puzzle.