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Skin Care: Then and Now—Medical Esthetics
By: Steven H. Dayan, MD, FACS, Tracy L. Drumm and Terri A. Wojak
Posted: July 1, 2013
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The importance of combining skin care with medical services is evident now more than ever and continues to grow. Working with estheticians and adding “cosmetics,” although questionable 20 years ago, has provided a positive means to make patients happy.
Esthetician’s point of view: Terri A. Wojak
Physicians and other industry professionals often have opposing views on the benefits of estheticians. Some physicians believe that estheticians are extremely beneficial to their practice, while others argue that there is no benefit at all. The majority of this opposition comes from a lack of training and estheticians working beyond their scope of practice.
As the role of estheticians in medical practices grew, so did the thought that they could perform medical services since they were in a medical setting. There is no comparison to the amount of education required for each career path. In the United States, an esthetic license commonly requires training in the range of a couple of months to a year. Physicians, on the other hand, have completed at least eight years of education followed by residency. This is not to say that estheticians are not educated in cosmetics, but performing procedures that are intended for medical professionals is not safe. It is the physician’s job to treat patients’ skin and the job of the esthetician to maintain or manage it.
Estheticians play a vital role in skin maintenance, which makes combining medicine and esthetics of the utmost value if it is done properly. Advanced training is essential: An in-depth understanding of cosmetic medical procedures allows professionals to treat the skin safely before and after medical treatments. Patients feel comfortable knowing that the team works together to provide the best possible outcomes. These procedures work synergistically, and the ability to have all desired cosmetic needs addressed in one place offers patients convenience and reduces the risk of complications.
Cosmetic services in a medical setting must be positioned properly. From the receptionist to the physician, every team member should be knowledgeable about the available skin care services and products. Emphasis should be on the importance of enhancing and maintaining results. During the past few decades, tremendous advancements have occurred within the esthetic industry. If all professionals commit to working together and staying educated, the collaboration will continue to evolve and prosper.
Marketing director’s point of view: Tracy L. Drumm
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