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Editor’s note: To address the needs of the growing medical esthetics market, Skin Inc. magazine is pleased to introduce Medical Spa Point of View, a new column for 2011 that will offer three viewpoints on medical esthetics: the physician’s, the esthetician’s and the marketing expert's point of view.
Often, recommending the purchase of home care products can seem daunting to a skin care professional; however, without these recommendations, clients and patients won’t enjoy the best possible results from in-spa treatments.
In this column, you will get the point of view of a physician and esthetician, as well as a marketing expert's perspective on this subject, providing truthful, useful information as to why home care is not an option; it’s a necessity.
Physician’s point of view: Steven H. Dayan MD, FACS
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