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Medical Spa Point of View: Educating Clients on Proper Skin Care

By Steven Dayan, MD, FACS, Tracy Drumm and Terri Wojak April 2011 issue of Skin Inc. magazine
By providing carefully worded brochures to all clients and retail consumers who come through your doors, you can continue the relationship after they leave your facility.

By providing carefully worded brochures to all clients and retail consumers who come through your doors, you can continue the relationship after they leave your facility.

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Editor’s note: To address the needs of the growing medical esthetics market, Skin Inc. magazine is pleased to introduce Medical Spa Point of View, a new column for 2011 that will offer three viewpoints on medical esthetics: the physician’s, the esthetician’s and the marketing expert's point of view.

Often, recommending the purchase of home care products can seem daunting to a skin care professional; however, without these recommendations, clients and patients won’t enjoy the best possible results from in-spa treatments.

In this column, you will get the point of view of a physician and esthetician, as well as a marketing expert's perspective on this subject, providing truthful, useful information as to why home care is not an option; it’s a necessity.

Physician’s point of view: Steven H. Dayan MD, FACS

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