The feet are perhaps the hardest-working and most neglected area of the body. The foot itself is a sophisticated piece of anatomical architecture. It is literally the body’s support and foundation, yet most often do nothing more for their feet than slick some colorful polish over the toenails during sandal season. Feet deserve and need more than just cosmetic prettifying. In fact, educating yourself as a skin care professional, and then educating your clients to care for their own feet, benefits the individual’s head–to–toe health.
Adding therapeutic, refreshing and energizing foot services to your skin care facility’s menu can provide a new holistic dimension to your revenue. Add a marketing spin by introducing a new Holiday Shopper’s Foot Treatment as a respite from those long days scouring the mall; tie in with your city’s charity walks and marathons; or just strike a chord with stiletto-wearing fashionistas by featuring the High Heel Helper as a menu item especially created for the style-conscious.
Foot treatments are always popular, with the massage step being the most pleasurable part of any pedicure. Beyond the feel-good factor, why the feet? They may seem less intimate than the face or trunk area of the body, and people, in general, are less intimidated by having them worked on. Of course, you will need to assess your client’s ticklish level, but feet can be sweet.