Sign in

All About Aging Skin

Diana L. Howard, PhD, Annet King and Jane Wurwand February 2010 issue of Skin Inc. magazine
woman looking at her skin in mirror

Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!

This article examines the topic of the future of aging from three points of view: branding and world marketing, ingredient formulation, and treatment and education. The opening of the third eye is also meaningful as a metaphor, meaning that one becomes awakened, which is the purpose of the ideas and insights shared in this article.

Branding and world marketing

Aging is one of the hottest topics on the skin care menu, and it’s not going away. According to IBIS WorldMarket Research, the anti-aging industry will generate $291.9 billion in sales worldwide by the year 2015, and $5 billion of that will be earned in the United States. The same researchers report that cosmeceutical products are on course for a 7.7% growth within the next year, while color cosmetics are expected to decline by 1.2% during the same period.

Even if your client is a no-nonsense, no-makeup, no-injectable filler lady who seems like she doesn’t care about the chronological record being kept on her skin—don’t believe it. She cares. And a huge part of your potential business now rests on presenting a targeted, age-smart skin care program as a viable aspect of personal actualization.

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!