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A Body of Work: Interview Transcripts and Photos
By: Cathy Christensen
Posted: September 26, 2008, from the October 2008 issue of Skin Inc. magazine.
page 5 of 7
Corporate contacts are really important. Our cabins are transportable. We are going to install them in airports, companies and malls. We advertise in some magazines and we get a lot of press.
The nap starts at $15 for 20 minute nap and the highest price is 40 minutes for $28. The 20/20 is 20 minutes of massage followed by 20 minutes of nap for $65. Nap Plus is for people who think they won’t be able to fall asleep, and includes 10 minutes of shoulder and ear massage with a 20-minute nap, and it costs $40.
Cecilia Hercik, Director of Spa and Sales Operations, The Spa Grande, Grand Wailea Resort Hotel & Spa
I think, especially in exotic locations, people have high expectations of finding something unique and linked to the culture. They are a little more adventurous, and want to learn and experience a little bit of the culture. Hawaii is amazing because the culture is so alive. When we created the journey, we wanted to make sure that it wasn’t just ingredients, but it had more substance. This company that lives in the mountains and they have a garden with all these herbs and they infuse their products with a lunar and stone infusions. They use stone containers and wait for the full moon and do some blessings. We launched one treatment with them … something that is very unique. Pau’lau.
We took the name, because it is a journey when you are with us and you know you still create this treatment for a market that doesn’t want to get too involved with religion or anything too out there. We wanted to make sure we don’t scare anyone. We’re creating an experience. Learning about the properties of the products and the organic and culturing of the product.
When we created it, we wanted it to use the whole body. We used a lomi lomi traditional massage techniques. It’s almost like a hula dance in movements, flow, pressure and the oils that get selected. They have ginger, chili peppers, lemongrass, peppermint; we have three different oils, one is for women who are experiencing menopausal concerns. The other is body, mind and soul; it’s fruity, but sweet smelling with flowers, and the last one is very herby and balancing. So once we select the right oil for you, the massage is a 50-minute treatment. Then we put an herbal-infusion cream on the scalp, coconut, kukui oil, rosemary, put a hot towel to keep the heat and then we move to your feet and use a food cream with turmeric, ginger, vitamin E, coconut and sesame oil, so we massage the feet with hot lava stones.