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Top Tips to Better Pricing

By: Rafi Mohammed, PhD
Posted: May 27, 2011, from the June 2011 issue of Skin Inc. magazine.

page 3 of 3

Rafi Mohammed, PhD, has been working on pricing issues for the past 20 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. A frequent commentator on pricing issues to the print media, Mohammed has also made prime time television appearances on CNBC as an expert pricing commentator. He is the author of multiple books, most recently of The 1% Windfall (HarperBusiness, 2010).