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Questions About Eczema in Children? Bayer Creates an App for That

Posted: December 11, 2012

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The survey, which was conducted online among 583 members of the Mom Central Consulting Testing Panel, found that moms are looking online for help—93% of moms said they already spend time online searching for general information about their children’s health. Still, one in three new moms readily admit they do not know how to effectively treat eczema.

As more moms go mobile (nearly 80% of respondents owned a smartphone or tablet), three out of four moms said an app which provided them with quality health care information, especially in the area of children’s skin health, would be a welcome aid.

“Our research shows while moms sympathize with their children’s uncomfortable symptoms, they really want more control over the condition,” says Tracey Hope-Ross, Mom Central Consulting vice president of consumer insights. “These on-the-go moms actively seek new ways to better manage their family’s health.”

The Eczema App is available on iPhone, iPod Touch, iPad and Android devices.