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6 Top Trends at Face & Body® Midwest Spa Conference & Expo 2014
By: Kristen Wegrzyn
Posted: April 16, 2014
JoElle Lee excites the crowd in the Opening Session.
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Skin Inc.’s 2014 bimonthly feature by Susanne Schmaling, director of education for Associated Skin Care Professionals and member of the 2014-2015 Skin Inc. Editorial Advisory Board, educates skin care professionals on the importance of understanding and being knowledgeable of their personal scope of practice, based on their education level, training and location. For further information on regulations, read "Regulation Action Plan: Protect Your Right to Work," from the February issue and "Can I Do That? Deciphering Your State's Regulations," from the April issue of Skin Inc.
6. Respect. Beginning with Lee’s Opening Session, speakers throughout the weekend collectively insisted that skin care professionals must start respecting themselves and their industry. This includes rethinking the way services are discounted to avoid discounting the skin care professional, and not letting clients take the reins of how you run your business. Although it’s generally agreed that, ideally, firing a client should be avoided, Martin encouraged skin care professionals to know where to draw the line and how to set client behavior boundaries.
See you next year!
According to Sandy Chapin, group show director, "This year's Face & Body Midwest was a huge success. We have experienced significant growth in both number of participating exhibitors and attendees. We continue to witness a positive energy among spa owners and estheticians who are hungry for product knowledge and education, which clearly demonstrates that the Midwest is a growing market."
Save the date for the next Face & Body Midwest to be held March 21–23, 2015, at McCormick Place West. Or, if you just can’t wait until then, we’ll see you at Face & Body Northern California, August 23–25, 2014, at the San Jose McEnery Convention Center in San Jose, California.
For more information, visit www.FaceandBody.com. Connect with Face & Body at www.facebook.com/faceandbodyexpo, www.twitter.com/faceandbodyexpo and www.instagram.com/face_and_body with the hashtag #faceandbody.