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6 Top Trends at Face & Body® Midwest Spa Conference & Expo 2014
By: Kristen Wegrzyn
Posted: April 16, 2014
JoElle Lee excites the crowd in the Opening Session.
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3. Vitamins for the skin. In the supplier class, “Take Your Vitamins: What You Probably Have Not Heard About Vitamins and the Skin,” Lori Ann Griffin from DermaQuest, explored the various ways vitamins work with the physiology of skin, and how to utilize them in combination with esthetic machines.
Michael Q. Pugliese of Circadia by Dr. Pugliese, dove into the role vitamins play in skin care in a lecture entitled “The ABC’s of Vitamins A, C, D and E” to give skin care professionals the knowledge and confidence to make the most of the vitamins at their disposal in the skin care regimens of their clients.
4. Make retail a focus. In “She’s Got to Have It! The Skin Care Retailer’s New Survival Strategy,” Annet King of Dermalogica, reported global skin care sales will reach $91 billion this year. She instructed attendees on the way to work smarter and harder to secure the sales of their clients, capitalizing on product and demographic trends, fresh merchandising ideas and more. Learn more about this in King’s article from this month’s issue, “She’s Gotta Have It—Now! Decoding Omnichannel Retailing For Your Spa.” Check out King's article in Skin Inc. on more information regarding this topic here.
In the Closing Session, “Navigating the Barriers Between Service, Sales and Self,” Anne Martin of Anne Martin Skin Care, helped attendees learn how to break down the barrier of skin care professionals’ personal feelings about sales as a way to stop limiting themselves from succeeding in the retail arena.
5. Awareness of legalities and regulations. In “Laser Regulations and Laws: What You Need to Know,” Renee E. Coover and Alex R. Theirsch of Thiersch & Associates, educated attendees on the threats of not being fully aware of their state’s regulations and facing dire consequences because of it—which is becoming all too common with medical spas and medical esthetic treatments increasing in popularity.