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6 Top Trends at Face & Body® Midwest Spa Conference & Expo 2014
By: Kristen Wegrzyn
Posted: April 16, 2014
JoElle Lee excites the crowd in the Opening Session.
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This year’s conference and expo was full of inspiring and encouraging speakers, suppliers and attendees—following are the top six trends encountered at Face & Body Midwest.
1. Innovative spa marketing. The options are endless when it comes to marketing these days. Ashley Ludgood of Chicago-based IF Marketing, presented “Online Dating: The Art of Courting Your Clients Through Social Media,” in which she explained how skin care professionals have the opportunity to develop a relationship with clients before they even step through the doors of their skin care facilities. Sara Daly of Vermont’s Waterfalls Day Spa, taught attendees a new spa marketing method in “The Bento Box of Spa Marketing,” which uses traditional and modern marketing concepts to create a balanced marketing plan—just as a Japanese bento box separates ingredients to make a well-balanced meal.
2. Advanced anti-aging techniques. Terri A. Wojak of True U Esthetics discussed the differences between the most popular skin rejuvenation techniques that are altering the anti-aging industry in “Advanced Skin Rejuvenation Techniques.” By learning and developing knowledge on a vast amount of modalities, skin care professionals can better recommend treatments and treat their clients based on each one of their individual skin concerns.
Repêchage’s founder and CEO, Lydia Sarfati, shared the top 10 ingredients for brightening—a fast-growing anti-aging category—in “Beyond Anti-Aging: Professional Solutions to Age Spots, Sun Damage and Hyperpigmentation.” She shared insight on how to provide clients with safe professional solutions without damaging the delicate structure of the skin.
Anti-aging doesn’t stop at the face. Jennifer Wild, DO of PCA Skin, presented treatments and ingredients skin care professionals can use to deepen the esthetician-client relationship in her supplier class, “Rejuvenation of the Aging Body.”