Borboleta Beauty has announced the hiring of Mike Alexander as chief executive officer. Alexander joins the company after serving as a senior executive at PMD Beauty for 10 years, where he helped lead the organization's growth. Alexander will also join Borboleta's board of directors
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Alexander's most recent position at PMD Beauty was global vice president of sales and business development, which included overseeing the company’s global growth and distribution in premium retail, professional and Amazon.
“Mike Alexander brings significant leadership, experience and knowledge about how to deliver high-end beauty products and education for both professionals and consumers, along with a significant network of partners at the world’s leading beauty companies,” said David Jaynes, executive chairman of the board of directors, Borboleta Beauty. “We have complete confidence in Mike's ability to lead Borboleta through the next phase of our growth and establishing our leadership in our segment of the beauty industry.”
Alexander said, “I am honored and excited to lead the amazing team at Borboleta and will continue to serve and focus on our incredible partners. I look forward to building on the company's strong foundation and continuing to serve our industry for years to come. After 10 amazing years at PMD, I’m incredibly excited to join Borboleta. We are going to deepen and extend our partnerships with professionals, schools, salons, and spas while delivering and innovating on our world-class products and education.”
