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MedSpa
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Marketing
$pa Marketing: What are YOU Known For?
By focusing on a particular area (or treatment type), you’re able to hone your skills and knowledge in a specific niche. This allows you to become a master in your field rather than spreading yourself thin over a myriad of topics.
Marketing
$pa Marketing: Marketing Strategies for Med Spas in 2024
Marketing
What’s Trending in Mask Marketing
Latest
Sponsored
The Power of Flowers
Spring is here, and it's time to learn about the power of flowers.
Marketing
Unleashing the Power of Social Media in Spa and Beauty
Social media holds a lot of power for marketing your spa. See how you can unlock all of its potential.
Marketing
$pa Marketing: Out with the Old, In with the Bold
Upgrade your office space, embrace modern technology, and redefine your business strategy to ensure you're not left in the dust.
Marketing
3 Steps for Marketing Spa Services to Gen Z
See these top tips and tricks for marketing to your Gen Z clients.
Marketing
$pa Marketing: Using AI to Your Advantage
Just remember, human touch and experience trumps computer algorithms, every time. Use what’s out there but always keep it personal.
Marketing
6 Tips for Perfecting Your Spa Brand
Branding is essential to making yourself stand out in the crowd. These six tips can help guide you to creating the perfect brand for your spa.
Business
DermapenWorld Reveals 'Nothing Routine' Creative Campaign
DermapenWorld collaborated with Cutwater on the campaign to help further bring to life its ongoing mission of maintaining, enhancing and accelerating radiant, healthy complexions.
Marketing
$pa Marketing: Achieving Work-Life Balance
Taking time for yourself truly isn’t a luxury, nor is it selfish—just as burning yourself out and ignoring your own basic needs is not ultimately productive.
Video
[VIDEO] Esthetician Empowerment: Leaving a Powerful Legacy in the Spa Industry
Richard Merrill sits down with Skin Inc. to discuss the hard conversations that need to happen to help empower you, as estheticians, so you can leave a legacy in the spa industry.
Industry News
CosMedix Celebrates Aestheticians Nationwide during National Aesthetician Month
CosMedix held the second annual CosMedix Skin Summit on October 22, 2023, to recognize aestheticians and help them grow their business.
Marketing
$pa Marketing: Speak to Your Audience on Social Media
When it comes to our customers, they have a unique learning style, too. Are you taking that into consideration in your social media marketing? Let’s dive deeper.