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While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

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[Supplement Trend] Lion's Mane Gummies for Brain Health

This exploding trend is expected to have substantial growth in the next five years, with a +8,800% growth in total web searches.

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The Most Googled Mental Health Questions in Every State

ADHD, or attention deficit hyperactivity disorder, is the most Googled mental health concern in the US, at least by the number of states.

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Top 10 Most Eco-Friendly States in the US

A research team at Cartridge Save released the data from their recent study that revealed the greenest states in the US, with South Dakota taking the top spot.

Seventy-two percent of Gen Z females take a hot bath or shower to alleviate stress, while 66% spend more time on their beauty and personal care routines.

How Beauty x Wellness Can Address Stressed-out Consumers: New Data

With consumers more stressed than ever, shoppers' quest for multifunctional feel-good products beyond supplements is on the rise.