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Section: Treatment > Men
Marketing
Six Steps to Successful Menu Design (BONUS: Men on the Menu)
A spa menu is your calling card stating your spa’s unique identity that differentiates you from the rest. It reflects the spa’s style, the guest’s service expectations and incorporates your personal vision of the spa business.
Men
Men: Skin Made Complicated
All men might be created equal, but their skin is not. Professionals may be intimidated by the dominance of men acquiring specialized products, services and treatments, but being knowledgeable can help professionals subdue the fear.
Marketing
Reflections: Keeping It Spicy
In a spa, it is important to regularly take stock of your offering to add to, pare down or amend as necessary. But where do you start?
Men
Capturing the Senses of Men
The sense of smell is the only sense that is fully developed at birth, and men are influenced by the sense of smell on a core level.
Men
Making Male Clients Loyal
The skin care market is entering a new age when it comes to male grooming. Men comprise up to 50% of spa and salon clientele, and the men’s grooming industry is predicted to reach $21 billion worldwide in 2016.
Event Coverage
Top 10 Things Not to Miss at IECSC Las Vegas
Are you going to the International Esthetics, Cosmetics & Spa Conference (IECSC) in Las Vegas on June 24-26, 2016. If so, here is a list of 10 things not to miss at the show.
Men
A Better Way to Shave
Whether you offer barbering services or just skin care for men, knowing the proper shaving protocol can help ensure healthy skin for your male clientele.
Event Coverage
Repêchage Taps the Senses at Annual Event
At Repêchage's 18th International Conference in New York, the take-home message was the spa experience should be about enveloping all of the senses, something clients of all ages can touch, see, smell, taste and hear.
Facial
Take a Spring Break with 7 Floral Spa Treatments
When was the last time you gave your clients a spring break? Check out seven blooming floral treatments for inspiration.
Ingredients
Probiotic Pros: Skin Care Cure-all?
The benefits of probiotics in diets are well-known — but how does bacteria work when topically applied to skin?
Trends
Inside the Secret Minds of Males
Dollar Shave Club reveals grooming findings from its Grooming Survey conducted online by Harris Poll among more than 6,000 males aged 18 and older.
Facial
Nitric Oxide Proven Safe for Acne Treatment
Novan Therapeutics conducted a study to assess the exposure of pharmacokinetics and safety of SB204 gel in adults with acne vulgaris.
Facial
Laser Application of Gold Nanoshells for Acne
Nano shells enable selective photothermolysis to help prevent acne.
Men
Survey Finds Top Desired Treatments for Millennial Males
Recent survey results confirm the continued growth of the role men play in the spa and beauty industry.
Men
Creating a Man Cave in Your Spa
Men are realizing there is nothing girly about taking care of themselves—by leveraging professional knowledge, estheticians can create an influx of men to their spas.
Men
What Men Really Want
Simple, results-oriented, male-specific skin care is what today's male client is seeking from your facility.
Facial
Preventing Pseudofolliculitis Barbae in Male Clients
Offer products and services to help your growing male clientele with this common condition in order to become the go-to resource.
Facial
Readers Ask ... Results-oriented Treatments
My clients want results-oriented treatments. What should I be looking for?
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