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Section: Treatment > Men

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Salon Gurus Introduce Zen Beard Facial

Salon Gurus, LLC is announcing the launch of a new male treatment that spa owners can add to their menu. This course is taught by Cheryl Miller and has a lot to offer.

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The Highs and Lows of Hormones

Hormones can fluctuate in clients of any gender and age. Knowing and understanding hormonal fluctuations can keep you on top of treating your clients to the best of your ability.

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The Gents Place Plans to Open 150 Franchise Locations

“Male grooming is a $5 billion industry and growing every year as more men want to look and feel their most confident best. The Gents Place is poised for enormous growth and, this year alone, we've already signed agreements to expand our footprint to five new cities across the U.S.”

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Hot and Bothered: Treating Reactive Skin

Reactive skin is an esthetician-coined term that describes skin that shows different types of reactions easily when exposed to certain products, ingredients, treatments or environmental factors.

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Reflections: Back to Basics

With new beauty innovations and trends being introduced every day, making clients understand the skin benefits of treatments is vital. The September issue of Skin Inc. delves into this and how to get back to the basics.

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The Good, Old-fashioned Facial

The human touch can never be replaced. If a simple hug can help protect us from infections, imagine what a good, old-fashioned facial will do for your client's skin.

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Injectables Lead Worldwide Non-invasive Esthetic Procedures

Injectables and facial rejuvenation topped the charts for non-invasive procedures in 2016, according to data from the International Society of Aesthetic Plastic Surgery. Also on the rise? Labiaplasty.

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The ‘Pat-Pat’ Method: K-Beauty’s Secret to Success?

Face patting may seem like a new concept, but the method of applying skin care products has been around for years. Similar to the way we pat eye cream around the orbital area, the Korean face patting method allows for great absorption of products.

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The American Club and Kohler Waters Spa Receive Five Stars

For the sixth year in a row, The American Club and its Kohler Waters Spa have received Forbes' five-star rating.

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8-Stories of Spa with Sojo Spa Club

SoJo Spa Club has opened their doors in Edgewater, New Jersey. The new urban resort takes a unique approach to spa services and treatments with its eight-story facilities for spa enthusiasts and families.

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Understanding Male Skin Care Needs: The Challenge of an Evolving Market

Male skin care needs are distinct due to the presence of testosterone. The unique attributes include increased skin thickness, enhanced sebum production and the onset of androgenetic alopecia. The market must evolve to address these needs.

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Men Flock to the Spa in Baltimore

Like much of the country, Baltimore spas are seeing a growth in male clientele, and are adjusting their menu accordingly.

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Understanding the Complexity of Men’s Skin Care

Face & Body Southeast speaker Cole Patterson shared five tips on analyzing a man's skin correctly to offer treatments geared towards their needs.

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Six Steps to Successful Menu Design (BONUS: Men on the Menu)

A spa menu is your calling card stating your spa’s unique identity that differentiates you from the rest. It reflects the spa’s style, the guest’s service expectations and incorporates your personal vision of the spa business.

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Men: Skin Made Complicated

All men might be created equal, but their skin is not. Professionals may be intimidated by the dominance of men acquiring specialized products, services and treatments, but being knowledgeable can help professionals subdue the fear.

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Reflections: Keeping It Spicy

In a spa, it is important to regularly take stock of your offering to add to, pare down or amend as necessary. But where do you start?

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Capturing the Senses of Men

The sense of smell is the only sense that is fully developed at birth, and men are influenced by the sense of smell on a core level.

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Making Male Clients Loyal

The skin care market is entering a new age when it comes to male grooming. Men comprise up to 50% of spa and salon clientele, and the men’s grooming industry is predicted to reach $21 billion worldwide in 2016.

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