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Section: Treatment > Men

The categories in the trend report include grooming, cosmetics and skin care

2020 Men's Grooming Trends

Trendalytics shared the top trends in men's grooming, skin care and cosmetics for 2020.

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Building Male Clientele

With the advent of the metrosexual trend, more men aren't afraid to put an effort into their appearance and be viewed as less “manly.” However, they still need guidance on how to care for their skin, which provides an opportunity to spas.

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The Business of Men

Learn how to focus on your male clients and show them how they deserve just as much self care, love and appreciation. See how male skin is different from female skin.

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Bring In The Men

Men can be your best clients and we've got all the ways you can maximize on these diamonds in the rough.

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Creating the Male Facial

Men are growing in the spa industry, and they are really understanding the importance of taking care of themselves and their skin. Thus, it is important for spa professionals to understand how to engage, treat and bring in this client market.

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5 Things Men Want [In Skin Care]

Every few years there are male skin care campaigns with slogans like “real men take care of their skin” suggesting that it is universally thought that men relish looking as rough and aged as possible to maintain their masculinity. Statistics show that men are going to the spa and taking care of themselves, so all you have to do is bring them in and show them results.

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11 Reasons to Get Behind Dermaplaning

Dermaplaning is a form of exfoliation that has numerous benefits for the skin. See why dermaplaning should become your exfoliation technique of choice.

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Salon Gurus Introduce Zen Beard Facial

Salon Gurus, LLC is announcing the launch of a new male treatment that spa owners can add to their menu. This course is taught by Cheryl Miller and has a lot to offer.

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The Highs and Lows of Hormones

Hormones can fluctuate in clients of any gender and age. Knowing and understanding hormonal fluctuations can keep you on top of treating your clients to the best of your ability.

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The Gents Place Plans to Open 150 Franchise Locations

“Male grooming is a $5 billion industry and growing every year as more men want to look and feel their most confident best. The Gents Place is poised for enormous growth and, this year alone, we've already signed agreements to expand our footprint to five new cities across the U.S.”

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Hot and Bothered: Treating Reactive Skin

Reactive skin is an esthetician-coined term that describes skin that shows different types of reactions easily when exposed to certain products, ingredients, treatments or environmental factors.

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Reflections: Back to Basics

With new beauty innovations and trends being introduced every day, making clients understand the skin benefits of treatments is vital. The September issue of Skin Inc. delves into this and how to get back to the basics.

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The Good, Old-fashioned Facial

The human touch can never be replaced. If a simple hug can help protect us from infections, imagine what a good, old-fashioned facial will do for your client's skin.

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Injectables Lead Worldwide Non-invasive Esthetic Procedures

Injectables and facial rejuvenation topped the charts for non-invasive procedures in 2016, according to data from the International Society of Aesthetic Plastic Surgery. Also on the rise? Labiaplasty.

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The ‘Pat-Pat’ Method: K-Beauty’s Secret to Success?

Face patting may seem like a new concept, but the method of applying skin care products has been around for years. Similar to the way we pat eye cream around the orbital area, the Korean face patting method allows for great absorption of products.

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The American Club and Kohler Waters Spa Receive Five Stars

For the sixth year in a row, The American Club and its Kohler Waters Spa have received Forbes' five-star rating.

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8-Stories of Spa with Sojo Spa Club

SoJo Spa Club has opened their doors in Edgewater, New Jersey. The new urban resort takes a unique approach to spa services and treatments with its eight-story facilities for spa enthusiasts and families.

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Understanding Male Skin Care Needs: The Challenge of an Evolving Market

Male skin care needs are distinct due to the presence of testosterone. The unique attributes include increased skin thickness, enhanced sebum production and the onset of androgenetic alopecia. The market must evolve to address these needs.

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