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34 Results
Type: Article
Section: Treatment > Men
Facial
The Good, Old-fashioned Facial
The human touch can never be replaced. If a simple hug can help protect us from infections, imagine what a good, old-fashioned facial will do for your client's skin.
Facial
The ‘Pat-Pat’ Method: K-Beauty’s Secret to Success?
Face patting may seem like a new concept, but the method of applying skin care products has been around for years. Similar to the way we pat eye cream around the orbital area, the Korean face patting method allows for great absorption of products.
Men
Understanding Male Skin Care Needs: The Challenge of an Evolving Market
Male skin care needs are distinct due to the presence of testosterone. The unique attributes include increased skin thickness, enhanced sebum production and the onset of androgenetic alopecia. The market must evolve to address these needs.
Marketing
Six Steps to Successful Menu Design (BONUS: Men on the Menu)
A spa menu is your calling card stating your spa’s unique identity that differentiates you from the rest. It reflects the spa’s style, the guest’s service expectations and incorporates your personal vision of the spa business.
Men
Men: Skin Made Complicated
All men might be created equal, but their skin is not. Professionals may be intimidated by the dominance of men acquiring specialized products, services and treatments, but being knowledgeable can help professionals subdue the fear.
Marketing
Reflections: Keeping It Spicy
In a spa, it is important to regularly take stock of your offering to add to, pare down or amend as necessary. But where do you start?
Men
Capturing the Senses of Men
The sense of smell is the only sense that is fully developed at birth, and men are influenced by the sense of smell on a core level.
Men
Making Male Clients Loyal
The skin care market is entering a new age when it comes to male grooming. Men comprise up to 50% of spa and salon clientele, and the men’s grooming industry is predicted to reach $21 billion worldwide in 2016.
Men
A Better Way to Shave
Whether you offer barbering services or just skin care for men, knowing the proper shaving protocol can help ensure healthy skin for your male clientele.
Men
Creating a Man Cave in Your Spa
Men are realizing there is nothing girly about taking care of themselves—by leveraging professional knowledge, estheticians can create an influx of men to their spas.
Men
What Men Really Want
Simple, results-oriented, male-specific skin care is what today's male client is seeking from your facility.
Facial
Preventing Pseudofolliculitis Barbae in Male Clients
Offer products and services to help your growing male clientele with this common condition in order to become the go-to resource.
Facial
Readers Ask ... Results-oriented Treatments
My clients want results-oriented treatments. What should I be looking for?
Facial
Should Skin Care Stop at the Hairline?
Aging doesn’t stop at the hairline, so skin care shouldn’t stop there, either.
Facial
Get Serious With Clients About Smoking
This taboo habit is destructive for your clients' overall health, and it also disrupts their skin care goals.
Facial
Are You Servicing the All-natural Client?
(Includes Video Step-by-Step)
When you add a natural service to your spa, you can capture the growing all-natural demographic and make them faithful clientele.
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