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Type: Article
Section: Business > Retail
Customer Service
8 Ways to Roll Out the Purple Carpet and Stand Out
With the spa market continuing to grow and more spas popping up right next door, it can be tricky to keep your clients loyal. These eight tips are sure to keep you ahead of the game and keep your clients coming back.
Customer Service
Tapping Client Emotions For Better Business
Decision making is a large portion of being a spa professional, but now this over used skill can be used to help your clients make the decision to purchase retail. It's all in the science of the brain.
Finance
7 Questions To Ask Before You Quit Your Job and Go Solo
Before you jump into opening up your own spa it is important to consider whether this is the right fit for you. There are seven questions that you should ask yourself before opening your own spa.
Marketing
Boost Business With In-Store Events
Event-based marketing works to boost client loyalty and engagement in salons and spas.
Retail
Here Comes the Guide: Selling Bridal Services and Retail
This guide provides great tips and tricks for how to sell bridal services and retail, but it can be applied to any special events like prom or graduation that people come in for.
Retail
#10Things To Ask When Reviewing Products
Knowing what to ask when reviewing products can really help your clients, your brand and overall your business. See what important questions you should be asking yourself and the vendor.
Trends
Top 5 Things Not to Miss at Face & Body Northern California
Face and Body Northern California is right around the corner so make sure you're prepared for all the education, networking and shopping opportunities!
Retail
5 Ways to Boost Retail
Retail revenue can be a great way to make extra money for your business, and there are many ways that a spa can boost its retail. These five steps outline how to increase revenue just from retail.
Retail
Then and Now: The Package Deal
In this Then and Now update by Dawn Gantt, she notes what has changed in selling a series since Barbara Salomone wrote on the topic in 1990.
Industry News
Reflections: Pearls of Wisdom
In honor of
Skin Inc.
's 30th anniversary in 2018, we will be celebrating the people, brands and businesses that got us here and make this industry so great.
Hair Removal
Thread Your Way to Profits
Threading is an hair removal technique that can bring a great profit to your spa. Learn what to keep in mind when threading and how to make money from it.
Staff
#10Things to Strive For In 2018
New year, new goals! Deedee Crossett lists #10Things to consider adding to your strategic plan for 2018.
Customer Service
The Potential of Your Presence
How mindful you are of your client’s energy and how you manage your personal presence may determine if your client rebooks a next session with you, purchases products or even whether or not they give you a positive online review.
Retail
Is Private Label Right For You? Navigating The Path to Product Profitability
Products define your menu, set the standard for quality and help you craft your brand. But choosing the right ones can be overwhelming. Julie Dewhirst helps you decide which lines will bring success.
Retail
Reflections: Got The Fever?
When you hear about a new innovation or trend, does the fever in you guide you to the internet where you spend an hour or more researching the topic?
Retail
Reflections: Merry Strategy
Our holiday issue is in October, so we can help spa owners and skin care professionals begin their holiday planning when it truly can make an impact.
Marketing
Ask the Esthy: Attracting Quality Clients With Discounts
When attracting quality clients through discounting, make sure to ask yourself if you are doing it out of desperation or as a deliberate means to promote a service.
Marketing
Ho-Hum to Ho-Ho-Ho Spa Holidays
'Tis the season to prepare your spa for the holidays.Here are three ways that you can share the holiday cheer while bringing in business to your spa.
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