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Section: Business > Marketing
Marketing
$pa Marketing: Out with the Old, In with the Bold
Upgrade your office space, embrace modern technology, and redefine your business strategy to ensure you're not left in the dust.
Marketing
3 Steps for Marketing Spa Services to Gen Z
See these top tips and tricks for marketing to your Gen Z clients.
Marketing
$pa Marketing: Using AI to Your Advantage
Just remember, human touch and experience trumps computer algorithms, every time. Use what’s out there but always keep it personal.
Marketing
6 Tips for Perfecting Your Spa Brand
Branding is essential to making yourself stand out in the crowd. These six tips can help guide you to creating the perfect brand for your spa.
Business
DermapenWorld Reveals 'Nothing Routine' Creative Campaign
DermapenWorld collaborated with Cutwater on the campaign to help further bring to life its ongoing mission of maintaining, enhancing and accelerating radiant, healthy complexions.
Marketing
$pa Marketing: Achieving Work-Life Balance
Taking time for yourself truly isn’t a luxury, nor is it selfish—just as burning yourself out and ignoring your own basic needs is not ultimately productive.
Video
[VIDEO] Esthetician Empowerment: Leaving a Powerful Legacy in the Spa Industry
Richard Merrill sits down with Skin Inc. to discuss the hard conversations that need to happen to help empower you, as estheticians, so you can leave a legacy in the spa industry.
Industry News
CosMedix Celebrates Aestheticians Nationwide during National Aesthetician Month
CosMedix held the second annual CosMedix Skin Summit on October 22, 2023, to recognize aestheticians and help them grow their business.
Marketing
$pa Marketing: Speak to Your Audience on Social Media
When it comes to our customers, they have a unique learning style, too. Are you taking that into consideration in your social media marketing? Let’s dive deeper.
Marketing
How Beauty Professionals Can Translate Social Media Trends into Career Engagement
For beauty professionals, it's all about how you approach social media trends and their application to benefit the workforce and organization as a whole.
Marketing
$pa Marketing: Ready, Set, Market!
While today’s version of marketing is very different from even a decade ago, the opportunities to connect with potential clients (and friends) is tremendous. Use it to your advantage.
Polls
The Hype Behind Holiday Spa Treatments
The holidays always bring on a medley of changes, in trying new things to reel in new and existing customers during the busy time of year. But do you like to add holiday spa treatments to your menu?
Polls
TikTok vs. Instagram: Finding Spa Education on Social Media
Social media is unavoidable when it comes to marketing in any industry. The question is though, which platform provides better educational content, and which is just more fun to watch?
Customer Service
8 Tips To Perfect Holiday Prepping
Making sure to do some pre-planning on your offerings, promotional deals and marketing strategies can help you maximize what you offer your clients and your holiday profits.
Marketing
$pa Marketing: Using Client Testimonials to Boost Your Biz
Client testimonials are an excellent way to build your business, create loyalty among customers and boost your bottom line. Go get ‘em!
Marketing
5 Ways to Show Up On Social Media
Social media is in a constant state of change, so make sure you're up-to-date on how to stay on top of growing a following.
Marketing
Alma Lasers Partners with Kate Hudson on 'Beyond The Trend' Campaign
The campaign aims to guide the public on the significance of reliable aesthetic solutions over passing trends by featuring Hudson illustrating bizarre aesthetic trends as well as actual trends that people naturally encounter on social media.
Marketing
Making a Profit Using Social Media Platforms
Running a beauty business is hard and time-consuming work. It helps if you get the most output from the hours you work. In this article, I teach you how to know if your social media is working for you.
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